The Science of Footwear

Chapter 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33

  • Figure 8.1    
    The four qualities: A, O, M, I in Kano’s model “CSi” represents the customer satisfaction level for five expressions, for i=1 to 5 (1-“I like it that way”; 2-“It must be that way”; 3-“I am neutral”; 4-“I can live with it that way”; 5- “I dislike it that way) (adapted from Berger et al., 1993)